About

Clarity are the leading innovators in advanced, data-driven and internet-focused marketing strategies for Inward Investment Promotion and strategic Economic Development.


The Clarity team benefits from extensive international experience in inward investment promotion, data research and analysis, economic development, commercial B2B marketing and advanced internet technologies, gained at senior management level with major international companies and award-winning Investment Promotion Agencies. We specialise in developing outstanding, data-supported inward investment value propositions and internet-focused marketing strategies, enabling our clients to generate more inward investment leads more cost-effectively.

Our client list includes major city and regional Investment Promotion Agencies and partnerships, and strategic economic development projects in the UK and world wide. Contact us to find out more about our client portfolio, our recent projects and how we can work with you to develop a winning Inward Investment Marketing Strategy for your location.

Clarity's Senior Team


Nick Smillie, Managing Director

Nick is a highly experienced inward investment / economic development, B2B marketing and business development professional, with senior management experience and a track record of success in industries including inward investment promotion, strategic economic development, aviation, technology parks, and engineering, in both the private and public sectors. View Nick's profile.

Degree: BSc (Econ) Hons. Languages: English and Spanish

'Nick is a highly experienced, results oriented professional who understands the inward investment market like few others.' Phil Roberts, Senior Partnership Manager, Department for International Trade (UK government)


Aurora Muñoz Freire, Director and Company Secretary

Aurora is a bilingual business administration and business development specialist with extensive experience of working in both English and Spanish-language international markets.

Languages: English and Spanish

David Longley, Associate Director - Internet Strategies

David has close to four decades' experience working with leading-edge information technologies. In recent years, his work has focused on internet technologies and inbound internet marketing, combining marketing funnel automation and meaningful strategic data collection. With Clarity, David applies the technologies and techniques of inbound internet marketing to the specific challenges of inward investment attraction.

Languages: English and Spanish

Penelope Morgan, Senior Researcher

Penelope is a professional researcher, copywriter and communications specialist, with a technical focus and experience across industry sectors including engineering, technology, IT and healthcare. For Clarity, Penelope researches and develops compelling inward investment value propositions and creates engaging, research-based inward investment marketing content.

Degree: BEng, Mechanical Engineering

Natalie Wilson, Marketer and Copywriter

Natalie is an experienced copywriter and marketer with a degree in journalism. For Clarity, Natalie specialises in developing impactful inward investment marketing content and delivering targeted, internet-focused inward investment marketing campaigns.

Degree: BA Hons, Journalism

Ben Ellerby, Graphic Illustrator

Ben specialises in designing dynamic marketing collateral for Clarity's clients - both online and printed - with a focus on innovative infographics, data visualisations and location and sector branding. Ben works seamlessly with Clarity's inward investment specialists and research team to ensure that all marketing materials are content led while incorporating design excellence.

Degree: BSc (Hons) Design

José Sanchez, Videographer

José is an independent filmmaker and a regular Clarity collaborator. He has worked in cinema and TV productions and currently undertakes commissions from organisations across the corporate, public and charity sectors. José's work for Clarity focuses on high-quality video blogs for inclusion in multi-format content marketing campaigns.

Languages: English and Spanish

Clarity Associates

Clarity's team of Associates includes data researchers and analysts, industry sector experts, B2B marketing specialists and copywriters, providing the range and depth of expertise required to deliver exemplary service to our customers.

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