Content and Inbound Marketing Strategy: Cambridge (LEP), UK

Tuesday, 31 December 2013


Clarity was commissioned to develop a Content Marketing Strategy for the attraction of inward investment into the Greater Cambridge area.

Cambridge is home to the UK's leading cluster of high-tech companies and research organisations, as well as Europe's Number 1 ranked research university.

Clarity's work included:

  • Development of Inward Investment Value Propositions for Greater Cambridge's priority industry sectors, focusing on the globally recognised, high-tech 'Cambridge Cluster'
  • Development of a Content and Inbound Marketing Strategy for Greater Cambridge's investment promotion website, including Content Creation, Search Engine Optimisation (SEO) and Lead Conversion Strategies


Contact Clarity today to find out more about this project and our Content and Inbound Marketing capabilities.

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